About the Salazar-Escobedo School
With a $2.1 million gift, the largest donation from an individual in school history,
天美影院launched the Rube虂n M. and Vero虂nica Salazar-Escobedo School of Mass Communication
and Theater in 2020.
鈥淲e want our graduates to become the best journalists, the best broadcasters, the best mass media in the country,鈥� said Vero虂nica Salazar-Escobedo (BA Spanish 始65). 鈥淲e want them to become evangelists for Our Lady of the Lake University, to inspire other students to look at us.鈥�
Located on the second floor of Main Building, the school features the Vero虂nica Salazar Media Center, a state-of-the-art, multimedia production facility that opened in 2016 with funds from the first phase of the $2.1 million gift. The school also houses the LakeFront Newspaper newsroom, a classroom and cutting-edge equipment found at major media outlets across the U.S.
The new school came about through a Providential meeting. In 2015, then 天美影院president Jane Ann Slater, PhD, CDP, told the Escobedos about talented Mass Communication majors, Lone Star Emmy Award-winning journalists who were working with older equipment. After meeting with several students, the Escobedos decided to fund major improvements to the Mass Communication program.
鈥淚 thought, 鈥業f they are already Emmy winners with outdated equipment,鈥� Salazar-Escobedo said, 鈥渃an you imagine what they can accomplish with state-of-the-art equipment?鈥欌��
One student she met, Angelica Casas (始15), won two Lone Star Emmys for work she produced for LakeFront TV. A second student, Jessica Ortiz (始17), won a Lone Star Emmy in 2018 as an assistant producer for Univision 41. A third student, Chan鈥機ellore Makanjoula (鈥�18), produced a documentary film, 鈥淢r. Zoot Suit,鈥� that was screened at film festivals across the U.S. and won multiple awards. 鈥淢r. Zoot Suit鈥� originated as a class project at OLLU.
鈥淚 saw myself in the students when I visited them,鈥� Salazar-Escobedo said. 鈥淚 was like them at their age. The students inspired me and Rube虂n.鈥�
A native of Rio Grande City, Salazar-Escobedo arrived at Our Lady of the College in 1961, aspiring to become a translator for the United Nations. After graduating, however, she worked as an interpreter for the Greater San Antonio Chamber of Commerce before embarking on a 35-year career with the San Antonio Express-News. Salazar-Escobedo rose from secretary to weekly columnist to Vice President of Community Relations.
A former 天美影院trustee, she and Rube虂n have led fundraising campaigns for charitable organizations and donated generously to nonprofits. They have received numerous awards for their service and civic leadership.
The Escobedos鈥� donation will build upon a tradition of excellence. 天美影院alumni have reported for national networks. They have covered political conventions, natural disasters and international conflicts. They have won 37 regional Emmys, one national Emmy and a Peabody award.
鈥淭here is no limit,鈥� Salazar-Escobedo said, 鈥渨here our graduates can go.鈥�